Understanding the hotel distribution landscape
Understanding the hotel distribution landscape might be complicated at first, but it doesn’t need to become a nightmare. On the contrary, we’d like to help you make sense of it.
We know that there are a lot of OTAs (online travel agencies) out there, and you need to find the ones that are right for you. How can you do that?
First of all, you need to understand who your customers are, so that you will be able to better target them. Also, with all the hotel distribution channels, it’s important you maintain a balanced mix for your property distribution: find the OTAs that are appropriate for your business and keep room for your website to get direct bookings as well. Your website, in fact, should be the advocate of your brand. On top of this, OTAs are a great tool to maximize the online exposure and visibility of your property, by reaching travellers you may not be able to address via other channels. Remember that your brand identity needs to be consistent across your website and your chosen distribution channels to ensure a better user experience for your potential guests.
Assess well how to optimize your hotel distribution strategy, as this is strictly related to the success of your business.