Trends and Reports

As part of Europe’s #1 flight Online Travel Agency, eDreams ODIGEO Connect has access to useful data about travellers and destinations. 
Have a look at our reports to get insights and be on top of new trends: We’ll help you increase your bookings and revenue.

2020 HOSPITALITY TRENDS

Hospitality is an ever evolving industry as it depends on travellers, their needs, their ideas, sometimes even their changes of heart. 2020 brings with it awareness: A more aware traveller, therefore, a more aware way of travelling. People became more sensitive to the world around them, they understand the implications their actions have on others. This is the 2020 traveller we are going to present to you in the following pages. For hoteliers to stay on top of what they’re offering, we’ve put together the top 6 hospitality trends for 2020. Sit back, relax and we hope you enjoy the read.

TOP GROWING DESTINATIONS 2019

Would you like to know which are the top growing destinations according to air passengers volume in 2019?
We’ve made a top 10 including curious information from each country, as well as exclusive data from eDreams ODIGEO, the #1 Online Travel Agency in Europe.

HOW TO BUILD AND STRENGTHEN YOUR BRAND

Your brand speaks to your customers and tells them stories about your property and what they will experience if they decide to stay with you. It's important to carefully build your brand and then make it strong and widely recognised. Follow our branding tips to make sure that your brand communicates your property's values and learn how to take full advantage of its strengths.

BOOST YOUR VISIBILITY WITH SOCIAL MEDIA

Social Media are nowadays a virtual living room where many conversations about brands are happening. You need to make sure that your property joins the conversation and that it's saying what you want it to. Follow our Social Media tips for hoteliers and find out the best ways to showcase your property and use Social Media to listen to your guests and get closer to them.

CREATE AN AMAZING EXPERIENCE WITH AMENITIES

Offering the basic amenities in your hotel is necessary, but far from enough. You can take care of details to surprise your guests and offer them amenities that make a difference, surpassing their expectations and contributing to a unique experience that builds loyalty and satisfaction.
Follow our tips to amaze your guests with wellness, luxury, flexibility and personalization, providing an experience that they will never forget.

GO GREEN!

Being sustainable is not only the right thing to do, it's also what many guests are looking for nowadays when choosing a hotel to stay at. As a hotelier, you don't even need to perform huge changes to make a difference; there are many small actions that you can take to be more sustainable and take care of the earth as well as of your guests.

USE MOBILE TO YOUR ADVANTAGE

Users are constantly connected through their phones. This is a good opportunity for hoteliers to leverage this advantage and offer immediacy, easiness, constant communication and added value to make guests happy and loyal.

IMPROVE YOUR HOTEL WEBSITE

It's a mobile world. Year after year, more potential guests visit your website using a mobile device to look for information and get a peek at your property's features and amenities. They are usually on the go, so it's crucial to understand them and present your content in the easiest and cleanest way possible. Read our website tips and discover new ways to attract guests.

ENHANCE YOUR HOTEL DESIGN

Interior design plays a very important role in the hotel industry. Not only because it tells a story about your brand and your property's identity, but also because it can arise powerful emotions in your guests. Your property's design will make a first impression that can greatly influence the whole experience. Read our tips for achieving a breathtaking hotel design.

BENEFIT FROM HOSPITALITY TECHNOLOGY

Technology is an ever evolving topic and sometimes it's hard to keep up with all its changes. However, in the hospitality sector, the use of state of the art technology can make a huge difference in your guests' experience. Read our hospitality technology tips and let us help you follow the trends without getting lost.

TIPS TO MANAGE REVIEWS

Reviews are an important tool and need to be handled with care; as you already know, they can make or break your property’s reputation. To help you use them to your advantage, we’ve put together a series of tips that will show you the way.

TIPS TO TAKE BETTER PHOTOS

Your pictures can make a difference to convince your potential guests that you are their best option. We have gathered pro tips to help you make sure that the pictures that you have in eOC are helping you sell your property.

TOP SUMMER DESTINATIONS
2019

Would you like to know what were our HOT summer destinations for 2019?

Spoiler alert for hoteliers! Discover flight data and gain insights to help you understand your guests.

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