Tip #1: Make big data smaller
Understanding big data means understanding your customers and their behaviour.
It means you will have a clear overview of what their preferences are and will be able to recommend them tailor-made offers.
Collect data continuously, granularly and transform it into actionable points.
Tip #2: App-grade your property
What's the object people (almost) never leave? Their smartphone! Use it to your advantage. From the very beginning of their stay, guests can use your app! Their smartphone becomes their tool: They will use it for checking in, for opening their room's door, for exploring property's amenities, activities nearby, restaurants, shops.
It can be helpful even to book a spot at your restaurant or a treatment at the spa.
Attract more guests by updating your eDreams ODIGEO Connect profile with your latest technologies.
Tip #3: Let the voice guide you
When in the room, guests want a quick and effortless experience to manage their settings and personalize the environment.
Make use of voice devices: travellers will be able to switch on and off lights, choose music, manage the TV channels, order room service, regulate room temperature, close the curtains and anything else you want the device to do.
It can simplify your life as guests can also use it to ask for the WiFi password, breakfast and check-out times, or where that famous bar they've heard about is.
Tip #4: Make reality virtual!
Virtual Reality (VR) is useful when displaying amenities, services and rooms.
You can create virtual tours and give a taste of the experience to your future guests. It is a way to get them closer to your brand.
Imagine if they could already see the restaurant, the spa or the bar before choosing your property.
VR is a good marketing strategy as it helps them take a decision.
Tip #5: Sockets everywhere
Guests are more and more multi-device, they carry a smartphone, a laptop, maybe a tablet.
All these items need to be charged, possibly at the same time. As a hotelier, you need to make sure your rooms and common areas offer this possibility and that it is easy.
Guests don't want to hunt for your sockets behind their bed or in some remote corner of your room. Aim at having sockets close to the bed, and don't forget about USB ports.
Bonus point: In the common areas you can offer charging stations and wireless solutions.
Tip #6: Keep data secure
When dealing with personal information, EVERYTHING needs to be secure.
Especially when on travelling, people want to enjoy the moment, stress-free and safely. They don't want to think that their data and personal information might be at risk, so you'd better have a secure system for storing information.
Payment data in particular needs to be encrypted and stored separately.
Other preventive measure you should take: Constantly check your POS systems to avoid malwares and keep training your staff on cybersecurity.
