Top 10 summer destinations in 2023

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Explore Report
TOP 10 SUMMER DESTINATIONS IN 2023
To help hoteliers discover the ultimate destinations travellers have on their radar this summer, eDreams ODIGEO has delved into customers' global booking trends from June to September 2023. Our data reveals that beach destinations and major cities prevail in the list of booked places, with Palma de Mallorca, London and Barcelona holding the 3 highest positions. Ready to discover the top 10 popular spots and lots of exclusive insights? Read on!
1. Palma de Mallorca

1. Palma de Mallorca

Palma de Mallorca reconfirms itself as the most booked destination in summer ‘23 by eDreams ODIGEO travellers.

• Most of our guests visiting the island come from Germany, France and Spain
• They book on average 138 days in advance and stay 5 days
• 54% of reservations include 2 guests, 25% 4+, 15% 3 and 6% 1 guest
• The peak month is June with 40% of arrivals, followed by July (34%), August (18%) and September (8%)
• 53% of bookings are made by desktop and 47% by App and mobile

Take advantage of our insights to help you segment your customer base.

Palma the Mallorca cathedral
2. London

2. London

London gained four positions compared to last year, topping the second place in the ranking.

• Most of our guests visiting the British capital come from Germany, Spain and Denmark
• They book on average 139 days in advance and stay 4 days
• 59% of reservations include 2 guests, 25% 4+, 12% 3 and 4% 1 guest
• The peak month is July with 37% of arrivals, followed by June (34%), August (22%) and September (7%)
• 66% of bookings are made by desktop and 34% by App and mobile

Take advantage of our insights to help you segment your customer base.

Image of Tower Bridge in London
3. Barcelona

3. Barcelona

Barcelona holds the same position vs summer ‘22 reconfirming itself as the third most booked destination.

• Most of our guests visiting the Catalan capital come from Germany, Italy and France
• They book on average 132 days in advance and stay 4 days
• 57% of reservations include 2 guests, 21% 4+, 15% 3 and 7% 1 guest
• The peak months are June with 36% of arrivals and July (35%), followed by August (20%) and September (9%)
• 57% of bookings are made by desktop and 43% by App and mobile

Take advantage of our insights to help you segment your customer base.

Image of Parc Guell, Barcelona
4. Paris

4. Paris

The City of Love lost one position from last year, ranking fourth.

• Most of our guests visiting Paris come from Spain, Italy and Germany
• They book on average 147 days in advance and stay 3 days
• 59% of reservations include 2 guests, 23% 4+, 15% 3 and 4% 1 guest
• The peak month is July with 37% of arrivals, followed by June (30%), August (22%) and September (11%)
• 61% of bookings are made by desktop and 39% by App and mobile

Take advantage of our insights to help you segment your customer base.

Image of the Eiffel Tower in Paris
5. Rome

5. Rome

The Eternal City slipped to fifth place of the hottest destinations in summer ‘23.

• Most of our guests visiting Rome come from Spain, France and Germany
• They book on average 136 days in advance and stay 4 days
• 65% of reservations include 2 guests, 18% 4+, 14% 3 and 3% 1 guest
• The peak month is July with 40% of arrivals, followed by June (32%), August (19%) and September (9%)
• 60% of bookings are made by desktop and 40% by App and mobile

Take advantage of our insights to help you segment your customer base.

Image of St. Bridge in Rome
6. Marrakech

6. Marrakech

Marrakech is up three places, capturing the sixth position.

• Most of our guests visiting the imperial city come from France, Spain and Portugal
• They book on average 127 days in advance and stay 6 days
• 59% of reservations include 2 guests, 23% 4+, 15% 3 and 3% 1 guest
• The peak month is June with 38% of arrivals, followed by July (29%), August (24%) and September (9%)
• 52% of bookings are made by desktop and 48% by App and mobile

Take advantage of our insights to help you segment your customer base.

Image of Marrakech market square
7. Lisbon

7. Lisbon

A new entrant in the top ten is Lisbon, up four places from last summer.

• Most of our guests visiting the Portuguese capital come from Germany, France and Spain
• They book on average 138 days in advance and stay 4 days
• 63% of reservations include 2 guests, 19% 4+, 10% 3 and 8% 1 guest
• The peak month is June with 50% of arrivals, followed by July (22%), August (19%) and September (9%)
• 57% of bookings are made by desktop and 43% by App and mobile

Take advantage of our insights to help you segment your customer base.

Image of a yellow tram in Lisbon
8. Prague

8. Prague

The second new entry is Prague, which rose four places, being the eighth most booked destination in summer ‘23.

• Most of our guests visiting the capital come from Italy, Denmark and Spain
• They book on average 140 days in advance and stay 4 days
• 62% of reservations include 2 guests, 22% 4+, 11% 3 and 5% 1 guest
• The peak month is June with 34% of arrivals, followed by July (33%), August (23%) and September (10%)
• 58% of bookings are made by desktop and 42% by App and mobile

Take advantage of our insights to help you segment your customer base.

Image of the bridges in Prague
9. Amsterdam

9. Amsterdam

Amsterdam dropped one place from last year, slipping to ninth position.

• Most of our guests visiting the capital of the Netherlands, come from United Kingdom, Germany and Spain
• They book on average 134 days in advance and stay 3 days
• 64% of reservations include 2 guests, 19% 4+, 15% 3 and 2% 1 guest
• The peak month is June with 45% of arrivals, followed by July (30%), August (15%) and September (10%)
• 61% of bookings are made by desktop and 39% by App and mobile

Take advantage of our insights to help you segment your customer base.

Image of a canal with boats in Amsterdam
10. Santa Cruz de Tenerife

10. Santa Cruz de Tenerife

Santa Cruz de Tenerife holds its position in tenth place.

• Most of our guests visiting the city come from Spain, Italy and France
• They book on average 136 days in advance and stay 7 days
• 51% of reservations include 2 guests, 29% 4+, 19% 3 and 1% 1 guest
• The peak month is June with 34% of arrivals, followed by July (32%), August (28%) and September (6%)
• 52% of bookings are made by desktop and 48% by App and mobile

Take advantage of our insights to help you segment your customer base.

Image of the Santa Cruz de Tenerife Auditorium
11. About us

About us

eDreams ODIGEO Connect is the lodging platform of eDreams ODIGEO, Europe’s largest flight retailer.

We enable hoteliers to distribute their property in our fenced models like dynamic packaging (flight + hotel) and our Prime members with paid subscription.

If you would like to learn more about eDreams ODIGEO Connect, visit www.odigeoconnect.com

Image with the benefits of working with eDreams ODIGEO Connect